Your Business Objectives
In Commercial Sprouting
- Customer satisfaction - There is possibly nothing more important to a commercial food business than your customers having a dynamic and delicious experience of your sprout product every time they buy it. Always strive to make this a vital priority. Never allow lackluster of damaged sprouts onto the market.
- Service and creativity - Most businesses regard profit as the first priority. And it's best to admit the priority of profits. But good businesses seek their profits through good deeds. And the best businesses are genuinely obsessed with creating a happy experience for consumers. Nobody should make a pretense that money is an afterthought. But the greatest joy in life is the actual accomplishment of good things, enabled by creativity, labor and profits. Money should be the means to an end, more than just an end in itself. If you put service and creativity first, you'll begin to see money as a tool to reach your goals and not the central goal. On the other hand, you can focus on just the money and grow old to discover that you feel no genuine sense of life-purpose. Always go for the money aggressively. But do it mainly as means to enable service and creativity and growth, in addition to making a good living. Commercial sprouting done right, can be a huge service to consumers and to the sprouting industry as a whole.
- Prosperity - Just about every business of any kind is seeking profits. But profits are just the money. There's nothing wrong with making plenty of money. And you can make plenty of money with sprouts. But prosperity is more than monetary profits. Prosperity also means the enrichment of human experience. Prosperity is reaping the benefits of nature and its nutrients. Prosperity is also the attainment of technical knowledge, business accumen and life wisdom. You can get these things from many life pursuits. Commercial sprouting has a great potential to bring prosperity to anyone who endeavors to
- Branding - Picking a good trademeark is just scratching the surface. Branding means to develop a reputation that is highly favorable to consumers. Every business is a glass house. Every action, statement, accomplishment and failure affects the brand.
- Quality control - There is no reputation like quality. Commercial sprouters often have no clue. Grow the best sprouts in your region and you'll be facing stampedes of customers at your door. But you will also need to protect those sprouts from damage, contamination and deterioration until they are safely delivered, every single time.
- Art direction - Artistry has helped to make the fortunes of nearly every brand in existence. And great artistry has accelerated the fortunes of many. Any commercial sprouter who hopes to thrive, should be creative in packaging and labeling. You should also form relationships with commercial artists and retain the best art talent you can find. Art direction involves creating logos and graphic trademarks, creating packaging that customers enjoy viewing and reading, etc.
- Photography - Great sprouts are photogenic. But most commercial sprouting companies don't think to photograph their product, except in boring ways. Exciting and delicious sprouts are incredibly beautiful. Good sprouts can be Hollywood superstars in the marketplace, through talented photography. Ambitious commercial sprouters who master their product, should photograph their exquisite sprouts constantly. Photography can be used in print advertising, on labels, on letterheads, on business cards, etc. It can also rise to fine art sprout photos hung on the company walls.
- Promotion - The quality of your sprout products and your style of doing business are your best shot at promoting your brand. You should never have to spend a penny on advertising. But advertising can be a good way to optimize the growth of your company. Direct product presentation, at grocers and fairs, is another good way to bring new happy customers on board. Sprout products can be presented as sample recipes on a table free of charge in the form of salads, sandwhiches or other dishes. The recipes themselves can be printed and given to customers when they sample the goods.
- Alliances and Human Capital - No business can have too many friends or too few adversaries. Loyalty to your customers and employees is essential in the process of building friendships. The entire future of a business depends on human allies of every persuasion.
- Financial security - The ability of a business to exist, depends on cash flow, good monetary policy and surplus cash for the unexpected. Successful commercial sprouters may periodically need credit to grow. But it will not be wise to accept credit unless your business is financially sound.
- Site ownership - Serious commercial sprouters should endeavor to own their company location. Leased locations often pose potential peril or disruption through unexpected changes or conflicts of interest. An owned site can help to assure the financial stability of commercial sprouting. An owned site also makes a commercial sprouting company more valuable if the owners should choose to sell the business or the brand or both.
- Insurance - It is probably akin to suicide to run a large food business without approprate product insurance. One frivolous lawsuit can cost you a fortune in attorney expenses. Your insurer can also provide advice to reduce your risk.
- Product safety - Even the best food companies face the risk of their products becoming contaminated by bacteria, impurities or even the occasional bit of gravel. Good food can become tainted in a million ways. It only takes one incident or food recall to scare off the bulk of your customers. Commercial sprout growers should device and follow their own rigorous standards to assure product safety. Some industry methods may be worth considering. But there is controversy regarding the use of bleach to treat seeds. Commercial sprout grower safety begins by purchasing reputable seeds and growing them under strict quality control conditions. Sprouts also need to be protected from improper handling by employees. And methods must also be employed to deter criminal tampering.
- Production methodology - Daily comemrcial sprouting relies on a pattern of methods. But pay attention to variations in your method and try to correate them to actual results. You should also use simple scientific method to compare two or more batches growing under simialr circumastances with exception to one testing vairiable, such as water temperature for a particular sprout at a particular stage of growth.
- Moderated growth - Every serious business wants growth for the sake of raw profits. Growth can also bring about a stronger financial footing. But it can also bring turmoil and the risk of failure. A commercial sprouting endeavor should have the courage to move forward. But it's best to grow with caution. Disaster often lurks right when you are most intensely focused on growth. Therefore, you need to watch your capital reserves, avoid excess loan debts, and have a contingency plan for every predictable problem.
- Business security - Nobody is likely to break into your company to steal the sprouts or the equipment used to grow them. But a disgruntled employee might walk away with precious trade secrets, customer/supplier lists or any kind of competitive knowledge. Good security generally involves intense planning with regard to employee policies, possible nondisclosure agreements, structured access to computer data and its protection, policies on human access of every kind, etc. A serious commercial sprouter should retain a qualified attorney and appropriate security specialists to develop a comprehensive plan to assure recourse in the event of internal security problems. Special focus should be placed on trade secrets and the prevention of internal financial crimes through audits and oversights. All of this will be especially important to commercial sprouters who are very successful or have propietary methods or potentially aggressive competitors.
- Friendly competition - Commercial sprouting companies would be wise to accept competition and deal with competitors as potential resources or allies to some extent, while remaining very cautious. Superior sprout brands have the effect of inspiring newcomers. And who can blame them? Inspiring a new competitor can even be a compliment. But what happens if a large food company or other investor buys out your competitor and jacks up production? It can happen. You may or may not want the competition walking through your business, depending on how you size them up. But you might eventually lose an employee or two who goes over and joins them, or vice versa. On the surface, it's best to treat competitors cordially, since good or bad things can come from competition. You may have to draw the line in regards to trade secrets. But there's no reason you can't admire your competitor's sprouts with genuine compliments. Unlikely as it may seem, having two great sprout growers in one area, may more than double consumer interest in sprouts. It's like having four gas stations at one busy intersection. Each gas station benefits by having a competitor because each one increases the draw. It is commonly understood that competitors will gain from each other anything they can. But remember that all good commercial sprouters also represent the growth of an industry. And there is a vast untapped market yet to be filled. Be friendly but pragmatic with the competition.